Forever Valpo Campaign earns national, international recognition

Several university publications, such as “Forever Valpo: The Campaign for Our Future” and the 2016-2017 Academic Brochure, recently received awards at the 2017 MarCom Awards and CASE District Awards.

“We have a very talented, hard-working staff, and to have them recognized is extremely gratifying,” said Nicole Niemi, the vice president of Integrated Marketing and Communication.

The MarCom Awards are some of the most internationally recognized competitive honors for marketing and communication. About 6,000 entries are submitted each year from multiple countries, and all of the selected winners laud the work of creativity of professionals who work in these fields.

Council for Advancement and Support of Education (CASE) is an organization that evaluates the advancement of education at various institutes. The CASE District V Awards evaluate work from Illinois, Indiana, Michigan, Minnesota, Ohio and Wisconsin for fundraising, advancement services, relations with alumni and the community and other various things.

“These awards are a testament to the talented students and dedicated faculty and staff that comprise our university, as well as the outstanding alumni making a difference across the world,” Niemi said. “Recognition at the regional, national and even international level, expands the visibility and influence of our University, allowing us to share the unique and compelling story that is the Valpo experience.”

Overall, Valparaiso University received two CASE V Awards and six MarCom Awards. These were spread across the publications of “Forever Valpo: The Campaign for Our Future,” the “Forever Valpo” launch video and campaign identity, the 2016-2017 Academic Brochure, the 2016-2017 Viewbook and Travel Brochure and VALPO Magazine Volume 32 Issue 1 Spring/Summer 2016.

“Forever Valpo: The Campaign for Our Future” received the CASE Gold Award, which is the highest honor possible, for Best Program in Case Statements/Cultivation Publications as well as a Platinum MarCom Award, which is also the highest honor possible.

This publication covers a $250 million endowment to the university that started on Sept. 23, 2016. So far, it has raised $162 million. It focuses on raising various permanent forms of support for student scholarships, programs and an assortment of other things that all are meant to contribute to the school mission of preparing students to have lives with leadership and service.

The university also received another Platinum MarCom Award for the “Forever Valpo” launch video. The campaign identity for “Forever Valpo” also received a Bronze CASE Award in the Excellence in Graphic Identity/Logo category.

All of these awards follow in the mission of IMC.

“The main objective of IMC is to enhance the reputation and recognition of Valpo and broaden the public’s awareness and understanding of the University’s mission, its people and its impact in the world,” Niemi said.

The university’s publications of the 2016-2017 Academic Brochure and the VALPO Magazine Volume 32 Issue 1 Spring/Summer 2016 about alumna Julia O’Malley ‘96, founder of Survivor Vision, both received Platinum MarCom Awards. The 2016-2017 Viewbook and Travel Brochure also both received Gold MarCom Awards.

In the future, IMC hopes to continue to grow in their production of materials for the school.

“We will challenge ourselves to continue to produce great materials to help move the University forward,” Niemi said. “While the awards are nice, the real satisfaction comes from knowing that we had a positive impact on each unit we work with — whether it is admissions, advancement, athletics or any of the colleges and programs across the campus.”

The CASE V District Awards will be presented later this semester on December 11 at a conference in Chicago.

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